Tuesday, October 19, 2010

Week 8 Application (Blog) Exercise: Tone and Color

Week 8 Application (Blog)  Exercise: Tone and Color

Find a design or technology example (related to YOUR interests, e.g. a poster, a book page layout, a website design, a program user interface, a tangible product design, a technology product, an animation on Utube, etc.) that features tone AND color as important ELEMENTS in how that example operates in relation to the user and the user's needs.

a. Analyze how TONE is operating in your example.

b. Analyze how TONE is interacting with ONE of the other visual design elements described in Dondis Chapter 3. Choose the elements that have the most interesting relationship to tone.

b. Analyze how COLOR is operating in your example.

c. Analyze how COLOR is interacting with ONE of the other visual design ELEMENTS described in Dondis Chapter 3. Choose the elements that have the most interesting relationship to color.


Post at least one image of the example and blog for at least 12 sentences. Practice using the terms pertaining to tone and color used in readings and lecture. If you can, include a Hyperlink URL to a source website where we can find out more about this application example.

 http://wonder-wall.com

For this week's example, tone and color, I want to share with you one of my favorite design firms from Japan, WonderWall. WonderWall its a complete design firm which has its roles placed in several different areas of design, from furniture to architecture, and retail store fronts to business offices. Their projects are known worldwide, mostly based in Japan and several in Europe, but only two stateside.


WonderWall uses to basic tonal value on its main page, very vibrant colors upon a white back laid canvas. Within the website design, there is a slight tonal change in value below the text, (e.g. Bape Cafe, lighter orange to darker orange) This plays in favor of the text, allows the text to have a more pop off effect, very slight but helps with viewing the text. The rest of the images also have many tonal changes, the photos they use have respect to basic photography, alot of tonal change and very good quality.

Tonal interacts with shape and form on this webpage, if you run your mouse over the images, a bubble like effect contours and manipulates the images. This changes the tonal values within the webpage, some pop and some are interesting to look at. The website offers a great interactive experience for the viewer.

Color has a very nice presence on the WonderWall website. The designer explore many different colors to label certain parts of the main image. The different colors distinguish the many products and services WonderWall has to offer. By clicking in to their Project List to > Project Category, it'll separate the colors in the categories by color. Color interacts with with the dimension and space of the website. The colors help by creating a visually tasteful website with little space. The colors are what helps the website with any sort of dullness (none in this case!). The colors are harmonious, when on the main page, the colors work together to create the collage.

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