Input: Dondis Chapter 5 and Lecture
Find TWO (2) examples of design that relate to your planned course of study/profession, i.e. industrial design or visual communication design. ONE design example must demonstrate an effective use of contrast contributing to a successful design. The OTHER design example must demonstrate a lack of or poor use of contrast contributing to a failed design.
Above is an example of contrast which works very well for the form and function. Very stylish and sleek. These covers from Incase, tied mostly to Apple products and their electronics (my planned study of product design for hand held electronics). This contrast which works here is color. The bright red, baby blue and pink juxtapozed pop upon the black backround. The colors are also complementary to each other and help with the pop effect. This is an example of light and dark in contrast. Stars, shapes and lightning bolts assist the colors in achieving mischief in this design.This design is very appealing and wonderful to look at it.
Another part of cellular world, is the marketing and advertising portion of that business. Here is a sign with failed/poor use of color contrast. Sprint a very bold company has its colors marked out, yellow black and white, all work together to portray their image. However, these colors don't work very well for other companies, take for instance .... I can't even make out the words (to the right of the Sprint image). Here is where contrast fails to help promote a company through advertising. Dondis states that blue/green in turn are used to express far distance, while red yellow express expansiveness, in contrast these two colors juxtaposed, blue upon yellow ruins this image.
No comments:
Post a Comment